Street Team Starter Kit

Build, organize, and sustain a reader street team—without burnout or pressure.
 
Grow your Street Team, and have them sell your books for you.
 
The Street Team Starter Kit is designed to be flexible and adaptable. Authors can use it all at once or pull individual elements as needed. There is no required schedule, no mandatory participation model, and no assumption that street teams must revolve around launches or algorithms.
 
This kit is an educational resource and does not promise specific outcomes. Instead, it offers structured information, examples, and tools authors can use to make informed decisions about how they want to build and manage their own reader street teams.
 
This resource is suitable for:
✅ Indie authors launching their first street team.
✅ Authors looking to reorganize or reset an existing team.
✅ Authors who want reader engagement ideas that don’t rely on constant social media posting.
✅ Writers who value transparency, boundaries, and long-term community building.
 
Inside the Street Team Starter Kit, you’ll find guidance on how street teams typically function, how authors set expectations, and how to create participation opportunities that feel collaborative rather than obligatory. The kit includes sample forms, example posts, engagement ideas, book-related games, incentive options, and organizational tools to help authors create a system that works for them.
 
BONUS: 50 activities to do with Your Street Team (+ 10 games for a game night!) 
BONUS: 50 Incentive to give your team (many of them are free).